Graphics cards are one area where it's a little tricky to innovate - apart from PCB redesigns there's not too much different about them - except for cooling.
Their offering is the GTX275, a GT200-based card containing 240 stream processors and a cut-down memory bus of 448-bit. Essentially a single core from a GTX295.
The cooling is the special part - a giant Arctic Cooling heatsink allows the card to be pre-overclocked to speeds of 650Mhz on the core (which admittedly is rather tiny, being only a 17MHz increase over the stock 633MHz).
Three 92mm fans do the job, and make the card physically huge too - this takes up three slots, and is similar in length to a 8800GTX Ultra.
Head into the gallery to see more pics of this gargantuan card, and keep your eyes open for a review in an upcoming Issue of Atomic.