The Tesla promo includes the company's Gigafactory and the next-generation Roadster in action.
Tesla has released a blistering promo video, featuring footage of the company’s next-gen Roadster, a glimpse of a mystery car and some panoramic shots of the sprawling Gigafactory.
The two-minute unlisted YouTube video was tweeted out by Elon Musk, referring to it as a “Tesla quarterly all-hands video”. Whether or not that means promos like this will be a regular event remains to be seen, but the clip is a company overview of sorts – encompassing cars, batteries and factories, complete with snazzy editing and a funky soundtrack.
Later in the video we get some impressive shots of Tesla’s vast lithium-ion battery factory, Gigafactory 1. Around the 55-second mark a herd of wild horses makes its way across a wintery landscape, with the factory in the background. It’s like a corporate western.
Just after the one-minute mark we get a look at the next-gen Roadster cockpit in action, with its signature wheel design and minimal dashboard. From there, the video rolls on until a final segment of excited people test riding what looks to be the current-generation Roadster, with varying degrees of terror and wonder.
Last week, Tesla posted its quarterly earnings, reporting overall losses of $US784.6 million or $US4.19 per share in the first part of the year, despite posting a record revenue of $US3.4 billion.