Sometimes you gamble and win, sometimes you gamble and you lose. And sometimes you gamble, and you lose, and you really, really deserve it.
Loot boxes - gambling or not (we say "yeah, they kinda are"), they've certainly proven unpopular for EA. Not only has the implementation of loot boxes in Star Wars Battlefront 2 earned a stern talking to from Star Wars licenser Disney, but they've not played well with fans.
That drop takes 8.5 per cent off the company's value. The market is up overall by two percent, while other gaming companies are also gaining, rather than losing, value. Take Two, for instance, enjoyed a share increase of five per cent, which makes EA's loss even more stark.
And ongoing game sales for Battlefront 2 are not looking good, either.
"We were underwhelmed by sell-through for Star Wars: Battlefront II (EA) over the Black Friday weekend, which follows a controversial launch for the game," Stifel analyst Drew Crum wrote in a note to clients Sunday, as CNBC reports.
To be honest... yeah, EA kinda deserves this.