Ad agency creates interactive billboard that only women can see

By
Ad agency creates interactive billboard that only women can see

New advertising billboard uses cameras and 3D depth sensors to keep its message for women only.

A new interactive bus stop poster in the UK is using facial recognition tech to restrict its message to females

The advert, for charity Plan UK, uses a wide-angle HD camera and a 3D depth sensor to figure out if it's being read by a guy or a girl. Women can pick from the whole range of available content using a touchscreen – but men only get to see a small selection. The charity calls the Oxford Street ad "a giant iPad crossed with an Xbox Kinect."

Plan UK raises money to improve opportunities for children in the third world. The current campaign highlights the lack of chances for some girls.

An advert that only women can see? We can't help but wonder what Mad Men's chauvinistic Don Draper would make of all this.

Copyright © Stuff.tv
Tags:

Most Read Articles

Windows 10 Fall Creators Update: 10 of the best new features

Windows 10 Fall Creators Update: 10 of the best new features

Australia gets its own Humble Bundle

Australia gets its own Humble Bundle

Ask Graeme - What is the value of the NBN?

Ask Graeme - What is the value of the NBN?

Review: Synology DS718+ NAS

Review: Synology DS718+ NAS

Would you like to receive

Our Newsletter?