Understanding Geo-blocking: watch whatever you want, when you want

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Understanding Geo-blocking: watch whatever you want, when you want
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There’s a whole wide world of entertainment out there – but you’ve got to know how to get access To it first. Adam Turn investigates.

DISCLAIMER: Geoblocking and the circumventing of geographical restrictions raises a number of legal issues. This article discusses techniques and applications which potentially may be used to unblock geographical restrictions; however, we make no comment or endorsement on the legality of the techniques and applications discussed in the article or the legality of any particular uses which readers may make of these techniques and applications. Readers should form their own view on these legal issues. Readers should also be aware that the service providers mentioned in the article make their services available on certain terms and conditions  which users must agree to, and which contain obligations and restrictions on how the service may be used. Readers should familiarise themselves with the terms of use of any particular service.


It’s frustrating to watch from the sidelines as American viewers enjoy unfettered access to Netflix and Hulu while the British gorge themselves on BBC iPlayer. Even in the Amazon and iTunes stores, Australians are treated as second-class citizens compared to what people enjoy in other countries.

Visit Netflix or Hulu from Australia and you’ll be turned away due to geo-blocking. But where there’s a will there’s a way and geo-dodging is becoming easier than ever.

But what, exactly, is geo-dodging?

It’s not a new practice, and it’s something that many Australians are doing right now to access content from all over the world. These are users who do not want to resort to actual piracy, and torrent sites that financially harm content creators and publishers. At the same time, however, geo-dodging is a giant legal grey area, and some of the practices undertaken by its practitioners are clearly in violation of the terms of service of some of the companies we are going to talk about.

It should also be mentioned that a lot of geo-blocking techniques will require you to obfuscate your actual address. If the thought of any of these practices make you uncomfortable, then we recommend that you should probably stay away from geo-dodging. However, should you wish to understand just how it’s done, you can safely read along.

Chances are the gadgets already in your lounge room can tap into foreign video services, once you know the tricks of the trade.

There’s no one-size-fits-all solution to geo-dodging and you can’t be sure that today’s tricks will work tomorrow. Everything that follows is stamped with a big red “Your Mileage May Vary”. It’s a cat and mouse game, so keep an eye on online forums for the latest tips and tricks.

Shut up and take my money!
The secret sauce of geo-dodging is knowing how to pay.

You don’t need a credit card to create a foreign iTunes account. Simply log out of iTunes and switch to a foreign store by clicking on the flag at the bottom right. Now try to download a free app and click Create Apple ID.

This is where a separate gmail account can come in handy, rather than your own email address, especially if yours ends in .au. You’ll also need a legit foreign street address and phone number – a lot of geo-dodgers Google the address of foreign Starbucks outlets, or even use the addresses of friends or relatives. Watch out for sales tax – many geo-dodgers swear by Oregon or Delaware as good options in the US. It’s also worth checking emailed receipts for sales tax.

You don’t need to add a payment method to your iTunes account; you can simply click None and then top up the account with US gift cards. Gift cards for iTunes and practically every other video service online can be bought online, and PriceUSA.com.au is apparently one of the best places to look. Alternatively you can ask travelling friends to stock up for you. Don’t load up your accounts with too much credit, just in case your account becomes disabled. Also keep in mind that even if an ISP offers unmetered iTunes access, it probably doesn’t apply to the US iTunes store.

If you log back into iTunes later and are told “before you can make purchases you must click okay and then verify your payment information”, click None as the payment option, and then Done.
To set up Netflix or Hulu, use the free Hola plugin for Chrome or Firefox to mask your location. Hulu lets you sign up with a gift card and then top up with more gift cards, but Netflix insists on valid credit card details even if you’re using gift cards anyway. Netflix recently relaxed its block on foreign credit cards and an Australian card might just do the trick these days. Some services let you get away with using an Australian credit card if you use your own name and street address with a US state and postcode, so a lot of geo-dodgers experiment. You might get a call or text from your bank when using your card overseas, however. Don’t panic, they’re just checking your card hasn’t been stolen, much like when you use your card overseas while travelling.

You can also create Netflix and Hulu accounts directly from an Apple TV and link them to your US iTunes account. You’re sent emails with your account details so you can also log into other devices. Hulu happily starts its trial with no credit card attached to the iTunes account, but Netflix doesn’t.

Alternatively, you might have luck with a rechargeable pre-paid credit card. Sites such as buyfrompowerseller.com offer pre-paid US Visa cards to set up Netflix and Hulu accounts, although Netflix is cracking down on this. Some people also have luck with Australian pre-paid cards, like a Visa Load&Go purchased from your local Australia Post shop. An online portal gives you the ability to top up the balance on the card, as well as add a mailing address, which can be a favourite foreign Starbucks.

Many US streaming services also accept US PayPal accounts, although you still might need to associate a valid US credit card to the PayPal account. You can create a US PayPal account at paypal.com/us, again with a foreign Starbucks address. You might be able to associate an Australian card using your Starbucks address, or else a pre-paid card using that address. When PayPal asks for US bank account details, log out and then log back in. Now you can use the PayPal account without supplying bank account details.

By way of experiment, Netflix accepted our Australian Visa card but didn’t like the Visa Load&Go, nor would it accept a US PayPal account linked to our Load&Go or Australian AMEX. Hulu didn’t like any of our cards, but accepted US PayPal accounts linked to the Load&Go or to our Australian AMEX. iTunes refused all the cards and PayPal tricks, but you don’t need these to get started.

It was possible to create a new Amazon account with a US address and Amazon Prime accepted our Visa Load&Go for the free 30 day trial, using Valued Cardholder as the name of the card holder, but it knocked back the card when we tried to rent a pay-per-view movie. During our experiments we even managed the same trick with our Australian Amazon account and AMEX card, signing up to the trial and watching the Prime library but unable to pay for rentals.

The trick is to remove your card from the Amazon account, then visit tinyurl.com/3end7d and enter a new address. Press “Save & Continue”, not “Save & Add payment method”, and then make it your default 1-click address. Now log into your Australian Amazon account, visit http://www.amazon.com/b?ie=UTF8&node=3063530011, and email yourself a gift card. Log back into your US Amazon account and redeem the gift card. Now you can rent pay-per-view movies as well as watch Prime subscription movies. When your $79 annual Prime subscription is due after 30 days you can’t pay with gift cards – you must use a credit card. If you reinstate your credit card and Amazon refuses to accept it for the Prime subscription, you’ll need to investigate rechargeable US pre-paid credit card options – perhaps from the likes of buyfrompowerseller.com. It’s possible to cancel your Prime trial and just watch pay-per-view using gift cards.

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This feature appeared in the May 2013 issue of PC & Tech Authority Magazine
Copyright © PC & Tech Authority. All rights reserved.
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