When we totted up the votes Adobe came first and second with different versions of the same thing. But Adobe knows a thing or two about making desirable products: everyone in our office continually asks if there are spare copies of Photoshop, InDesign, Dreamweaver or Premiere (or any other application for that matter) lying around. They're expensive, but great and the new CS3 family (especially Photoshop) scored highly.
Yet it was a more sober choice that won through: the affordable Photoshop and Premiere Elements packages (which are available together for a reasonable $200) were what our staff wanted. More, it seems, than Launchy, SpaceMonger and Microsoft's Office 2007.