Apple has officially been named the most valuable brand in the world at a gargantuan US$70.6billion – overtaking its Android rival Google, which is valued at US$47.5billion.
The report by Brand Finance Inc shows that Apple's valuation is its highest ever to date, shooting it up from 8th place in last year's rankings straight to first place this year.
With the new iPad hitting stores this month, Apple can expect to enjoy even more success this year.
