Twitter has updated its website and mobile apps, integrating photos and videos into the feed and suggesting content based on users' tastes.
The surprise update brings a series of tabs that the site says will simplify the service for its 200 million users, breaking it up into Home, Connect, Discover and Me.
Aside from the fresh look, there are two main changes. First, on the Home tab - essentially the main page - photos, videos, retweets and replies will be embedded directly into the feed, so "you can see the whole story at a glance," Twitter said.
The second major change is the Discover tab, which expands on the "hashtag" system to find topics of interest. The page will not only let users search for such tags, but also display trending topics and "stories" - content pulled in based on a users' interests, derived from location and who they follow.
The current "activity" and mention tools have been extended to their own "Connect" tab, which shows retweets and replies, as well as analytics so you can "track your impact across Twitter".
The profile page is now called "Me", and includes the usual biography details, as well as a gallery of recently uploaded videos and pictures.
The changes will rollout across the site and associated apps, and Twitter said the Home screen will be consistent across all platforms. The redesign will arrive on the web over the next few weeks, but is already available on iOS and Android devices.
"What we’re announcing today is just the beginning," the company said. "We now have a framework in place that we will quickly build and iterate upon to help users connect with whatever is meaningful to them."
Twitter client TweetDeck - bought by Twitter earlier this year - was also refreshed, bringing the design into line with the site, and integrating some of the new features.
This article originally appeared at pcpro.co.uk