If you can't beat 'em, join 'em. This seems to be the mantra behind JB HiFi's latest online business venture. The electronics giant is now selling cut-priced products on its web site via direct import.
Explains the website: "JB Hi-Fi now provides some products acquired from internationally based distributors other than the manufacturer's locally licensed importer. These are referred to as "direct import" products or "grey market" products and will be shipped directly to you from overseas."
This translates to some handsome savings if you choose to purchase your camera from the JB Hi-Fi website. For example, the Canon EOS 600D, which currently retails for $949, is available for just $705 (plus postage). The Nikon D7000, which originally cost $2759, can be snapped up for $1226. SLR lenses, flashes and grips are also available for each brand.
All products come with a JB Hi-Fi warranty and are new, unboxed products (i.e. not refurbished).
It's worth noting that direct import products are subject to fluctuations of the Australian Dollar with other international currencies, so it's worth keeping an eye on the local exchange rate before making your purchase.
The JB Hi-Fi import scheme follows a similar move by Kogan Technologies, which began selling imported cameras and smartphones on its web site last month.
While we'd be surprised if many local vendors were happy about this, the bottom line is this means cheaper prices on some products for consumers.
You can see HB Hi-Fi's current imports by clicking here.