The aptly named Autography allows authors to insert an autograph or salutation directly into eBooks – they can even add photos for die-hard fans.
The new technology, which is still in development, aims to keep book signings relevant in today’s digital age. “As ebook sales continue their meteoric rise, the author's primary marketing tool – visiting stores to sign books – is over,” explains the Autography website. “Fortunately, Autography has a solution to this problem.”
Instead of signing a paper book with ink, Autography allows authors to transmit their signature onto the customer's eReader device, along with a personal message. Customers can request any of the author’s books from the selection menu, with the autograph(s) appearing once they make their purchase.
Undecided about which eBook reader to buy? Read our eBook reader Buying Guide.
The technology even allows authors to insert a signed photo into the eBook – perhaps posing with the reader at a book signing, for example. Another big benefit is that authors can conduct book signings via online video streaming to reach the widest audience possible.
“This personalisation can take place at the time of purchase or any time afterwards, including after secondary (used) sales,” the company explains. Authors can also give away signed sample chapters in an attempt to snare new readers – although it’s hard to imagine why anyone would want an autograph from an author they’re unfamiliar with.
According to the company’s website, autographs can be retrieved and replaced at no extra cost if you happen to lose your eBook.
In addition to eBooks, the Autography service is also planned for e-comics, Japanese manga and digital music album covers. You can check out a video of the technology in action below: