The Australian Guide to Online Business provides a thorough overview of the various facets involved in establishing and managing an online business. It is an ideal reference for those contemplating setting up an online business or wishing to look at different methods for promoting and marketing an existing online business.

The book commences with an exploration of the key reasons for being online. Stevenson presents a rational and, as to be expected, compelling argument for establishing an online presence.Within these pages are references to a number of Web sites that provide all kinds of information and advice from case studies of
different types of businesses on the Net to sites that explain the associated costs in hosting and managing a Web site.

Stevenson provides comprehensive advice and further references to Web sites designed to assist in setting up an online business. He details what is involved in setting up a secure payment system and other considerations such as shipping charges, delivery dates and warranty policies. Also explained is the process of registering a domain name and the options of building your own site or seeking the skills of a specialist.

Beyond establishing an online business is the continuous task of marketing and promoting it. Stevenson rovides insight into the world of online marketing, from developing an online marketing strategy to writing an email newsletter to establishing links with other sites. Clear instructions provide information on how to list an online business with different search engines and how to use cookies and analyse log files. A bonus is the appendix that conveniently lists alphabetically all the Web sites that have been discussed in the book along with a short description of each.