If you accept the TH-P42X10A for what it is, it's a great-value plasma TV.
However, there's one significant hurdle to overcome before you add the Panasonic to your shortlist: its less-than fashionable 1024 x 768, HD-Ready resolution.
Naturally, the X10A's price reflects the relative poverty of its resolution, but some Blu-ray-owning consumers might be inclined to restrict their search to Full HD screens only. In this instance, that would be a mistake.
Sensible spec for the money
After all, in every other respect the Panasonic's got perfectly respectable specs. Three HDMI inputs should be plenty, and each of the less exciting inputs (component, S-Video and composite) is represented too.
Twin tuners is only sensible, and an SD card-reader is a nice touch. The X10A's glossily finished, decently slim and the on-screen menus are the usual Panasonic exemplars of good sense.
Only the new remote control, visually familiar but feeling cheaper and nastier than before, strikes a false note.
We started with the digital and analogue TV tuners, and the Panasonic impresses from the off. It can't make David Dickinson look normal, obviously, but the people around him enjoy natural skin-tones.
The whole colour palette is convincingly neutral, in fact, and the Panasonic's plasma technology virtually guarantees deep, satisfying black tones.
Switching to DVD content, and our yet-to-be-bettered-for-testing-purposes copy of Training Day, and the X10A continues the good work.
Scaling the 576-resolution images to fit its panel confidently, the Panasonic restates all the admirable qualities of its TV picture and adds in greater stability and detail retrieval.
It's prone to the occasional tizzy when asked to track unpredictable or super-fast motion, but on the whole it's most enjoyable.
Downscaled Blu-ray looks good
Unsurprisingly, it looks its best with Blu-ray images, even if they are downscaled from 1080p. The truly risible RocknRolla shows off the X10A's ability with colours in general and blacks in particular - contrasts are especially impressive here, and movement is assured.
There's an inevitable shortage of detail when compared to similarly sized Full HD sets, and a corresponding hint of softness to edges - but then 42in Full HD plasmas don't often cost $1499, do they?
Across all inputs and sources, sound is of the ho-hum variety - no weight to speak of, little in the way of dynamic heft and prone to sibilance at volume - but that, frankly, is par for the course at this sort of price.
And, frankly, it's not enough to put us off the Panasonic TH-P42X10A - it bodes very well for the rest of Panasonic's 2009 range.
Great picture performance at the price; pleasant enough design
Gives some detail and definition away to Full HD screens