Apple again rumoured to be buying luxury TV brand Loewe

Well, here’s one you’ve heard before: apparently Apple is considering buying Loewe.

This rumour first surfaced last year, and like a persistent cough it just won’t go away. The German luxury TV maker seems like a good fit for Apple on paper, assuming the latter is going ahead with plans to build its own HDTV (we’ve heard it definitely is), with a reputation for producing high quality minimalist products.

Loewe is also losing money, and therefore could be ripe for acquisition by a company as cash-rich as Apple. Apple CEO Tim Cook said this week that the company has been making acquisitions at the rate of one every couple of months: “The kind of companies that we’ve purchased have been companies where they have really smart people and/or IP. And generally speaking we’ve in many cases taken something that they’re working on and moved the scales to work on something else.”

Could Loewe be next? We’ll keep you updated.

This article originally appeared at Stuff.tv