If you hear a bunch of geeks making odd noises during a heated display focused discussion, it may be related to Samsungs interesting choice of name for their new flexible OLED technology. YOUM is Samsungs latest effort in display technology which aims to facilitate the production of flexible devices in the near future. How near? Possibly this year, according to Samsung Electronics VP Robert Yi.
The technology works similar to that of traditional OLED found in modern Android devices. Four layers of material are used to produce both OLED and YOUM displays, including TFT, organic, encap and polariser layers. The difference lies in the encap and TFT layers. Instead of using glass, YOUM uses a flexible polymer, which Samsung claims makes it "unbreakable".
Similar technology has been demonstrated in the past at CES 2011, where Samsung displayed fully functional prototypes playing video and acting as a smartphone display. There's also been talk centred around student concept art such as the Galaxy Skin that made the rounds last year, exciting mobile enthusiasts to potential innovations that may stem from this new tech.
Potential uses for the technology, when cheap enough, could be to replace projectors with the projector screen itself, where the screen is a rollable OLED display. Or perhaps a wearable wrist band display with real-time updates from your phone.
Check out the video below for footage of the display in action at CES 2011.