I do like me a good MMO, but more and more the character progression in these games is becoming less about real, actual choice, but rather the illusion of it. There are only so many builds that work, and if you go for something different, you'll be laughed out of Stormwind by all your guildmates.
The Secret World, however, is aiming for something different - true freeform progression. Not only that, but you'll be able to rearrange your abilities whenever you want. Though, personally, that may be a step too far in the other direction, ending up with formless blobs of player characters.
I really am hard to please, it's true.