LG today announced the Prada 3.0; an Android 3.2 smartphone aimed squarely at the fashionista set. It will be available in Australia from April and will be exclusive to the Vodafone network.
As its name implies, the LG Prada 3.0 is the company's third stab at a smartphone bearing the Prada fashion label. Product highlights include a 4.3in display with a native resolution of 800x480 pixels, an 8-megapixel camera, a 1.0GHz dual-core processor and 8GB of inbuilt storage; all running on Android 3.2 (Gingerbread).
These aren't the most impressive specifications on the block, but looks are the key selling factor here (indeed, words such as 'chic', 'sleek' and 'stylish' crop up regularly in the press release). The phone measures just 8mm at its thickest point and features a Saffiano pattern finish on the back. The design also extends to the UI, with unique black, grey and white menu and icons.
“We are delighted to be launching the handset in the Australian market in partnership with Vodafone on their new 850mHz mobile network.” said Brad Reed, Senior Marketing Manager for LG Electronics. “The latest offering continues in the tradition of combining PRADA’s trademark design aesthetics and simplicity with LG’s leading technology.”
The new phone was unveiled today by actor Edward Norton and somebody called Daria Werbowy (we think she's a model). Apparently, both indiviuals embody "stylish looks and smart functionality". You can see their luscious, pouting visages below:
Edward and Daria, yesterday.
The LG Prada will be available in Australia from April, exclusively to the Vodafone network. It will carry an RRP of $799.
What are your thoughts on 'fashion' phones? While it's easy to poke fun at style-conscious products, there's obviously a market for this sort of thing -- otherwise they wouldn't exist. Let us know in the comments section below.