Until recently, we've been taking the unconfirmed reports of a March iPad 3 launch with a liberal dose of salt, but the rumours are refusing to die.
See also: Tempers and eggs fly at Beijing iPhone 4S launch
Financial news site Bloomberg has issued the latest report claiming that production for Apple's third generation tablet is well under way – with the Foxconn factory working 24 hours a day to meet the expected demand.
According to the Bloomberg story, sources familiar with the iPad 3 have reported once again that it will feature a super bright retina display provided by either Sharp or Samsung and LG – which will result in a slightly thicker or thinner body depending on the choice.
The pixels will – like the Retina Display sported by the iPhone 4S – be small enough to make content look like printed material.
The same sources also report that the iPad 3 will be powered by a quad-core A6 processor and will pack LTE technology for high-speed mobile data. The iPad 3 is said to be getting LTE before the iPhone as its bigger battery will be able to handle the power drain better, alleged Bloomberg's sources allegedly stated.
We'll report back with more concrete evidence, as we get it. In the meantime, here's a recap of some of the more outlandish iPad 3 rumours to date.