Acer is making a long-term strategic bet on a new cloud service that aims to bridge the gap between Windows and Android devices, the company has announced at CES.
CEO and chairman JT Wang said the company will later this year launch AcerCloud, to help users manage music, photos and documents across multiple devices.
"Users no longer use the PC only," Wang said. "They use smartphones, tablets alongside the PC. Users need help to solve the problem of cross-devices and cross-platform."
Wang suggested users were being left high and dry by the operating system giants. "Microsoft will take care of its devices, Google will take care of its devices, Acer will take care in between," he told a pre-CES press conference.
AcerCloud consists of three apps that synchronise photos, music and documents across Windows PCs and Android tablets/smartphones - with iOS devices left out in the cold.
The most interesting of the three cloud apps is "Clear.fi media", which allows users to store music on their PC and access those tracks from a smartphone, with the PC being automatically roused out of standby when the user presses the play button on their phone.
"You don't have to worry about the [power] state of your PC," said John Princen, general manager of AcerCloud. "You can stream those files and download them for offline play."
The option to download the files could potentially put Acer at odds with the music industry, which has traditionally opposed format-shifting.
AcerCloud will launch in Q2 in the US and China, and in the rest of the world by Q4 of this year. It will be free to buyers of Acer laptops/tablets, although the apps can also be installed on non-Acer devices.
This article originally appeared at pcpro.co.uk