Publisher HarperCollins is considering running advertising in ebooks, according to a report.
The publishing house said "contextual advertising" wouldn't be a problem for non-fiction readers, although it has already ruled out ads in novels.
“Certain kinds of books create immersive reading experiences whereby ads would be too interruptive for readers, and publishers and even advertisers aren’t likely to put a premium on that," said HarperCollins group digital director David Roth-Ey, in an interview with New Media Age.
"But information books, for example a Collins birds guide, could provide very valuable real estate for contextual advertising - in this case potentially a binoculars manufacturer,” he added.
The report suggested the move could come within the next few months. HarperCollins has yet to get back to us with more detail on the plans.
Amazon already offers advertising on the screensaver of its Kindle ebook reader, but not in the text of books.
This article originally appeared at pcpro.co.uk