Android Ice Cream Sandwich vs iOS 5 – In use
Ice Cream Sandwich: Android's core user experience has never been as polished as iOS. But the times are 'a changing and improved multi-tasking means you can flit between apps and features at a satisfyingly fast pace. Like Honeycomb, widgets now have their own tab in the apps screen, too. Throw in Flash and you're looking at an all-round smartphone experience.
iOS 5: Leave a child alone with your iPhone and they'll master it in minutes. iOS 5 is that intuitive. Now that it's borrowed a few tricks from Android, its intuitiveness has gone up a notch. Chuck iCloud, Wi-Fi Sync and features like Newsstand into the equation and you’re looking at an extremely clever UI and a continued hassle free user experience.
Android Ice Cream Sandwich vs iOS 5 – Staying social
Ice Cream Sandwich: Rebranding all your contacts as 'People' is very Windows Phone 7, but it does mean your favourite and most contacted pals are easily accessible from one place. Contact Cards take care of ICS's social side by pulling in photos and contact details from all your social networks and letting you have a nose through aggregated posts and updates.
iOS 5: Apple has finally caught up with the competition by throwing in Twitter integration – so sharing info from multiple platforms with strangers is even easier. Unlike Ice Cream Sandwich, social network contacts aren't integrated into the phone's contacts, so social networking information is only accessible via the dedicated apps. Not great if you're a social butterfly, but an absolute godsend if you like to keep social shenanigans, aggregated feeds and linked contacts as far away from your user experience as possible.
Android Ice Cream Sandwich vs iOS 5 – Verdict
Google has tried time and time again to beat Apple at its own game, and iOS has remained victorious. But times are ‘a changing. Both operating systems have a vast number of identical features that make them equally appealing, but it feels like Android just has the edge when it comes to notifications, multitasking and web browsing.
A combination of iOS-inspired-instalments, complimented by its own non-Apple tweaks means Google has rolled out its most aggressive and advanced Android update yet, delivering something completely fresh to the forefront of Android smartphones.
Apple may rule the roost in the app department, but its user experience is fast becoming a little stale. With greater customisation options, more control and a complete overhaul – not to mention the fact that Apple has only just finished playing catch up – Ice Cream Sandwich is the undeniable winner of this match.