Tech deals? Promote a trend on Twitter for $150,000 per day

Tech deals? Promote a trend on Twitter for $150,000 per day

Twitter has revealed the cost of promoted trends, with companies handing over a cool $150,000 per day.

Who ever said Twitter wasn't profitable? In an interview with ClickZ News, Twitter director of revenue Adam Bainhe revealed that the company now charges $120,000 per day for each Promoted Trend on its website.

A Promoted Trend is an advertorial tweet that appears in the 'trends' column on the right-hand side of Twitter (though they are labelled with a 'promoted' icon).

Originally costing companies between $25,000 and $30,000 per day, the promotional service has sky-rocketed to five times its initial asking price since its debut in 2010. Naturally, this leaves most small businesses out of the equation. 

At the time of writing, Sony America was using the Promoted Trend slot to plug its cut-priced PlayStation 3 console. 

In other Twitter news, the micro-blogging site was recently used to help organise London's clean-up operation, following the riots that swept  across the capital and other parts of the country two weeks ago. 

Further reading:

The Top 10 most annoying tech inventions

The death of a terrorist: tweet by tweet

Terrorists trying to "invade" Facebook, Twitter

Study: 0.5% of Twitter users produce half of the world's tweets

Source: Copyright © PC & Tech Authority. All rights reserved.

See more about:  twitter  |  blogs  |  securitysoftware
 
 

Readers of this article also read...

Windows Phone "Mango" update due in two weeks 

Windows Phone "Mango" update due in two weeks

 
Nvidia's quad-core mobile processor has five cores 

Nvidia's quad-core mobile processor has five cores

 
Al Gore confirms multiple iPhone releases 

Al Gore confirms multiple iPhone releases

 
iPhone 5 image analysis: new secrets revealed 

iPhone 5 image analysis: new secrets revealed

 
Bang & Olufsen paints the BeoVision 10 black 

Bang & Olufsen paints the BeoVision 10 black

 

Latest Comments

Latest Poll

What PC component are you planning to upgrade in the next six months










Ads by Google

From our Partners

PC & Tech Authority Downloads