Who ever said Twitter wasn't profitable? In an interview with ClickZ News, Twitter director of revenue Adam Bainhe revealed that the company now charges $120,000 per day for each Promoted Trend on its website.
A Promoted Trend is an advertorial tweet that appears in the 'trends' column on the right-hand side of Twitter (though they are labelled with a 'promoted' icon).
Originally costing companies between $25,000 and $30,000 per day, the promotional service has sky-rocketed to five times its initial asking price since its debut in 2010. Naturally, this leaves most small businesses out of the equation.
At the time of writing, Sony America was using the Promoted Trend slot to plug its cut-priced PlayStation 3 console.
In other Twitter news, the micro-blogging site was recently used to help organise London's clean-up operation, following the riots that swept across the capital and other parts of the country two weeks ago.
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