Apple bumps up UK App Store prices

Apple bumps up UK App Store prices

Apple might have slashed App Store prices in Australia, but our neighbors over the pond have not been so lucky.

If you live in the UK and were planning on picking up Apple's Final Cut Pro X, dithering has just cost you £20.

Apple has tweaked its international prices for iOS and Mac apps, hitting UK consumers with a surprise price hike.

The move is intended to bring international prices in line with those in the US after exchange rate fluctuations. "We made some minor pricing adjustments due to changes in foreign exchange rates and local tax laws,” an Apple spokesman said.

The cheapest app bracket has been bumped from £0.59 to £0.69 in the UK, while a top-end app at £599 yesterday now costs £699. Prices in the Australian, Swiss and Japanese stores were decreased, while Mexico and Norway also saw increases.

The unannounced price change has surprised some app makers - including Apple itself, which is still advertising Final Cut Pro X at £179 on its UK website despite the software now costing £199.

Developers don't set the actual price of their apps or games, but choose a price range which Apple is able to adjust.

The pricing changes are limited to Apple's software stores and won't affect hardware, an Apple spokesperson told Cnet.

This article originally appeared at pcpro.co.uk

Source: Copyright © PC Pro, Dennis Publishing

See more about:  apple  |  bumps  |  uk  |  app  |  store  |  prices
 
 

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Comments: 2
rubaiyat
15 July 2011
How on Earth did the UK become "our neighbors over the pond"?

Is this Aussies confusing their nationality by watching too much Brady Bunch and Seinfeld on TV again?


Comment made about the PC & Tech Authority article:
Apple bumps up UK App Store prices?
Apple might have slashed App Store prices in Australia, but our neighbors over the pond have not been so lucky.

What do you think? Join the discussion.
rubaiyat
17 July 2011
I've just read the American article where this story was lifted from, so that explains that, but not the sloppy rewriting and subediting.
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