Q&A: Does today's tech alienate the elderly?

Q&A: Does today's tech alienate the elderly?

Why does the IT industry put so much focus on younger generations? We speak to a UK academic who thinks products like the iPad and the Samsung Galaxy Tab are alienating older users.

According to Mike Bradley, senior lecturer in product design and engineering at Middlesex University, efforts to be more inclusive are being undermined by software and hardware design that is exclusively targeted at younger users.

We caught up with Bradley, who is working on projects to design simpler interfaces for older users.

Q. Is modern technology really any more exclusive than earlier generations for older people?

A.The older graphical user interfaces were, compared to today, a lot simpler. There was a lot less going on, the icons were simpler – with some designed to work in black and white, they tended to be more obvious.

Also, if you look at the number of icons on each package and compare, say, Microsoft Word today to the first incarnation of Word, there's about three times as many icons. If you're a novice, that's much more difficult to get your head around.

For people like us who have grown up with computers, the change has been easy, it's incremental. But the developments have skewed most mainstream software packages towards the expert user. If you're designing an application you get feedback from customers who say – “I'd like this feature or that feature” and they stick it in, evolving it towards the needs of their current customers.

It's good business practice, but the net effect is that packages get more complex. Unless there's a recognition and a reset they will get progressively more difficult for novices to master.

Q. Is there an argument for a tiered approach - one package with several interfaces?

A. It's been talked about in the research community, the idea of progressive disclosure, where you're not going to show the full functionality to people from the off, but you allow them to discover the basic and then move onto an intermediate level.

I've not seen a good implementation of that in software yet. The idea of looking after your user and understanding where they start from and allowing them to improve skills before you throw the big, heavy stuff at them is probably best shown in gaming.

Q. Do developers of technologies such as smartphones take too much knowledge for granted?

A. They certainly do. In our research, we've been getting older people to use things like the Apple iPad and the Samsung Galaxy Tab. With both Apple and Android – they are much easier than trying to learn to use a PC, but you do get to a point where you have to understand iconography, and work quite laterally to complete tasks.

In out study groups, I've asked people to set an alarm and although they can find the alarm icon, they're faced with a screen with a clock face and a plus sign icon, and they couldn't understand that you were “adding an alarm,” so they didn't click the plus sign to get through to that menu. Pressing the clock image takes you through to choices about how the clock is displayed, and it's not easy to get back again.

So it's straight away skewed towards more competent people like us, because it requires an amount of experience to be able to navigate at the first attempt.

Q. With stripped down, basic technology for older people, isn't there a danger that we end up patronising them?

A. It's certainly a trap to fall into. We talk about older people in a general sense, but the reality is that there's a huge diversity in technical abilities among the older generations, much more so than with younger people. So you need to pin down what level of expertise we're talking about.

An iPhone for some older people is absolutely perfect because they have the ability, but for others it's completely wrong because they need something far more basic that just does the simple things.

To design one solution for that many users is extremely difficult, unless it is embedded in a touchscreen type device, where you can change the buttons and software and give people different displays depending on their level of ability. With a touchscreen device, you can customise it more easily than with hard key buttons.

Q. Could developers make more of touchscreens with better instructions and walk throughs?

A. That would help and the research we're doing will look at tools to help people. It can be useful, but one of the things we've learned is that for some older people, because with technology you need a different mindset, the process of learning certain things can be very difficult.

There's some research regarding older people trying to learn traditional computers and some of them were going back week after week and really making no significant progress, because they just weren't learning, but tutorials work for people with the ability to learn.

There's a space for a system that assumes nothing - no previous knowledge would be required to walk up and use the device without too much difficulty.

Q. Is there a danger of losing functionality with that?

A. There is a function and feature trade-off with usability and most computing professionals will recognise that. What terrifies the technology community is the idea that we're going to dumb down for people that don't understand it, but I'm not advocating that.

You need some devices that are appropriate for people that are not technically minded and, in many respects, that's a more difficult challenge than designing technology for technologists.

This article originally appeared at pcpro.co.uk

Source: Copyright © PC Pro, Dennis Publishing

See more about:  qa  |  todays  |  tech  |  alienates  |  elderly
 
 

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Comments: 8
vidtek
23 May 2011
When Apple first released the I-pad, I thought it was just a gimmick and would die a death quickly. Since then I have spoken to many of my older customers who rave about the I-pad some saying they have waited ten years for this sort of device. Once a person reaches their mid-forties, they get failing eyesight and "fat finger syndrome", they can no longer see small print and icons on smartphones without glasses and have difficulty using touch-phones because of fat finger syndrome.
The I-pad comes into its own as they can now see the icons and text without having to first search for their glasses, and the touch-screens are perfect for their fat little fingers. So, Baby-Boomers are the perfect market for these toys, and one reason for their exponential growth.
Tony.


Comment made about the PC & Tech Authority article:
Q&A: Does today's tech alienate the elderly??
Why does the IT industry put so much focus on younger generations? We speak to a UK academic who thinks products like the iPad and the Samsung Galaxy Tab are alienating older users.

What do you think? Join the discussion.
lindy
23 May 2011
My parents don't own a computer - but they could easily afford one. My mother in law doesn't own a computer either - but she could afford one too. Neither set of oldies own a mobile phone, iPad, iPod or laptops. They only own a digital camera because we've bought them one.

They've never been on the internet and bought an eBook. But they read more borrowed books from the library in a month than I do in a year. They could really benefit from the large print of an eReader but I suspect they wouldn't know what an eBook is if I asked them.

It's not like they couldn't handle the internet or word processors. They all have typing skills. It's just that they still use their type writers and correcting fluid when they write letters. And they tend to keep handwritten journals.

Elderly people aren't scared of technology. They are happy to use microwave ovens. They have set top boxes, teles and DVD players.

But the IT industry hasn't found a way to communicate with these older people.

In my view the IT industry are the losers in this respect. Think about it - who has the bigger stash of savings - who has more money to spend on anything including IT? The elderly with savings or the younger generation who max out their credit cards?
lrd390
23 May 2011
Speaking an an elderly person who uses computers extensivly,I see a lot of changes made to software for the sake of change (and selling the "new" version). Take the "ribbon" - some things are quicker but ask a new user to set up a table or insert something and they have problems. Some actions that took one click now take three, others are simpler. I have a new Sony TV - it came with the worst paper manual and a non-intuitive set-up interface. Heaven help a non-technical person faced with that regardless of age!
jimbar
23 May 2011
As a member of a seniors computer club it is not so much seniors being able to learn new technology but finding the right people to teach this technology to seniors at their pace and at the right price. We have found seniors teaching seniors is the only way.
Mike5862
23 May 2011
How arrogant! Just because I am a mature senior person doesn't mean I don't use computers. Why, I wrote my first program in 1964 (in assembler) and my most recent a few weeks ago (in VB). I have two desk tops (one for heavy mathematical work which drives the CPU temperature up to mid50s very quickly) and the other for pictures etc. I admit I do not like the current philosphy towards program design (why take 3 steps when 15 will do?), but this doesn't mean I am wrong.
amusicaltony
23 May 2011
I'm 57 working in the IT sector and currently studying for my Bachelor of Computer Science. Every young person I know comes to me for advice and guidance when it comes to hi-tech. There is no such thing as an age barrier. It's all in the mind.
amusicaltony
gnome
23 May 2011

@lindy: "But the IT industry hasn't found a way to communicate with these older people."

You might be on to something there. I come across many older people who do very well with their kind of technology - email, web searches, etc - but who are put off trying other stuff because of the marketing angle used.

Attempting to imbue all promos and ads with a cool-young-demographic image may attract the target group, but probably does little to encourage other sectors to become interested and involved.
John H
23 May 2011
It might be a good idea to define "elderly". At 73 I meet people 20 years younger who act 20 years older than me. In my experience, most so called elderly people thrive on IT - but must admit get a bit "pi$$ed off" when 20 + s seem amazed that we understand what they are talking about. - mind you texting language is a different ballcourt.
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