Kogan was speaking at Media Connect Kickstart 2011, where technology journalists and industry members converge to discuss emerging trends in the industry. Not one to mince words, Kogan opened with: “you might not know it yet, but the biggest retailers in Australia are Apple’s bitch.”
Kogan claimed that traditional brick-and-mortar retail stores rely heavily on the sale of Apple products to stay afloat. In 2010, 30% of all JB Hi-Fi’s sales were attributable to Apple products and accessories, Kogan claimed. He believes that when Apple moves its business to an online model, its retail partners such as JB Hi-Fi will be left in the lurch.
Kogan believes that Apple's products are unique enough to find an audience without the assistance of third-party retailers. "If the iPad has only been available to buy from the Apple iStore, it would have barely affected its sales at all," Kogan said. "...Retailers are relying on the genius of Apple to stay alive."
Kogan believes that Apple will “pull the pin” on traditional retail stores within one or two years. When that happens, many big retail chains will go out of business. He concluded that the future of retail lies in online stores such as eBay, Amazon, the Apple iStore and - surprise surprise - Kogan.