Say what you will about the price, the glasses, the lack of content; at any press event we've been to, the novelty of 3D is something hard to ignore.
But with prices ranging from under $2000 (see this LG advertised by JB HiFi) to $10,000, it's still the kind of luxury item that might take some convincing before you buy.
This Christmas the big brands aren't holding back, with several offering promotion bonuses for 3D TV shoppers.
One of the bigger bonuses is a package from Samsung valued at $1249. Buy a Samsung 3D TV from November 1, and Samsung promises you'll also get a 22in Series 4 LED TV, four 3D Blu-Ray movies and four 3D glasses.
Sony is dangling the carrot for its Bravia 3D range with an offer of 160GB PS3, two 3D glasses and transmitter, two 3D movies, Gran Turismo 5 3D, four PS3 3D games and a download voucher. The TV must be bought between October 22 and December 24.
Meanwhile, LG is offering something novel with its 3D TVs - a 3D camera. Buy an LG 3D TV and the company promises a Fujifilm 3D W1 camera and two pairs of glasses.
While promotional bonus giveaways like this are nothing to sneeze at, we've noted in the past that these and cashback offers have also been the cause of some complaints. As always, check the terms and conditions, especially whether there's a limited supply. It's also worth checking for costs. LG, for example, says delivery charges up to $25 may apply.
But is all the fuss warranted? As our feature in this month's issue of PC Authority magazine explains, one of 3D's strengths right now is games.
On the downside, there's the glasses, potentially dimmer picture depending on brand and model, and lack of movies and TV shows in 3D.
Our advice? If you're buying a TV this Christmas, consider all the factors, like IPTV services (like Bravia Internet Video) and 2D picture quality.
Have you been considering 3D? What would get you over the line? A certain movie? A free to air 3D TV channel? Add your comment below.