[NOTE: This story has been updated with more detail clarifying Telstra's comments about further plans to upgrade their HFC network]
Fending off endless comparisons to the National Broadband Network (NBN) in Melbourne today, reporters jostled with Telstra management over their announcement of the completion of the HFC cable upgrade in Melbourne to 100Mbits/s. Upload speeds will also now function at 2Mbit/s.
Similarly, the target speed of the National Broadband connection is also 100Mbit/s, a comparison Telstra management were not interested in, preferring to stay away from political debate over the NBN.
"At the end of the day we share the government's vision", said Michael Rocca, Group Managing Director of Networks and Service.
Telstra said that the Melbourne cable upgrade would compliment any future fibre to the node developments developed by the Government and NBN partners, acknowledging that the huge broadband speed increase will help more Australian households access video streaming and download services.
The upgrade has also arrived just in time for Telstra's Melbourne trial of their T-Box set-top home entertainment unit, a strategy which appears to follow the strategy being led by TiVo and Foxtel.
While people in Melbourne are now safely assured by Telstra as having the "fastest broadband in Australia" (we guess they weren't counting the start of the NBN roll-out in Tasmania recently), Telstra also confirmed plans to expand broadband speeds to other areas of Australia.
In addition to upgrading their HFC DOCSIS 3.0 technology in Melbourne, a Telstra spokesperson confirmed plans to implement 30Mbits/s download speeds on the larger national HFC cable network "...where services are currently running at 17Mbit/s".
"The plan is to continue the upgrade...we will continue to upgrade the rest of the network on DOCSIS 1.1.That will be upgraded to 30MBIts in other capital cities over the next 12 months", Rocca told the Melbourne press.
"We're about leading technologies. Telstra have a number of firsts in technology - that's what we're about."
Sydney-Melbourne rivalry is likely to continue following the recent upgrade of the Melbourne cable to 100Mbit/s. Melbourne was chosen because it was deemed to have the greatest engineering expertise in the country and allowed Telstra a chance to evaluate the market in terms of technology and business needs.
Rocca stressed that the HFC upgrade is no different to NBN initiatives such as fibre to the node, likening it to overseas broadband solutions already due for deployment by over 140 international carriers.
"This is really about what we're doing with our cable. This has nothing to do with the NBN - we started this before the NBN was even announced."