For over 84 years, Danish company Bang & Olufsen have been among the world's most luxurious and high-end audio visual brands. Their latest creation, the enormous BeoVision4 plasma television is not just big, it's world record big according to the company.
And with a price tag of $190,000 (not including the extra speaker setup which will knock you back another $75,000), the TV is also about the most expensive consumer model ever made.
We were on hand yesterday to witness the official Australian unveiling of this TV giant - on show in the world's largest Audi showroom no less. Bang & Olufsen have been providing Audi vehicles with quality sound engineering for decades now - so the setting wasn't just a fancy exercise to show off shiny luxury cars.
While there are Panasonic and Sharp models that certainly offer slightly larger screen sizes, Bang & Olufsen are technically the world's biggest consumer television in production, because the BeoVision4 is clasified as more than a 'panel' - it incorporatesas the others certainly are.
All 103 inches of the BeoVision4 is easily visible from multiple angles: clever automatic picture control sensors measure and adjust picture brightness and contrast to suit the current light conditions of the room, while anti-reflection coating stops 80% of reflective light spilling off the screen.
For a television of 2009, the TV has a glorious retro 80s feeling about it; the giant mono speaker triangle beneath the TV has a kind of alien vibe protruding from it.
Better still, with a few clicks of a remote, the TV is able to lift on its large bezel and tilt to the required viewing position. There's even a special gyro sensor in the unit that will turn the TV off, if it senses an object (or person) under the screen.
The TV also does a nice job of upscaling regular DVDs - a conceit that Bang & Olufsen contend will advantage most consumers interested in the product. The company believe that most people will not go out and buy the latest Blu-ray discs, but are likely to continue using their standard DVD libraries instead.
Not surprisingly, the TV weighs a whopping 256kg and you'll likely need a door big enough to get the TV through or a spare crane to drop the unit into your palace of residence.
Other items we'd buy If money were no object:
Sharp Aquos LB-1085, the world's largest LCD TV at 108 inches
Lenovo's ThinkPad W700ds, the $7,000 laptop with a second screen
Leica's $14,750 compact digital camera