The company said that the store would sell platform agnostic e-books and would open in the first half of next year with a catalogue of around 400,000 to 600,000 titles. Google said it didn't see the store as aimed at e-book readers but at anyone with a browser and an Internet connection.
"It will be a browser-based access," Tom Turvey, head of Google Book Search's publisher partnership program, told Associated Press.
"The way the e-book market will evolve is by accessing the book from anywhere, from an access point of view and also from a geographical point of view."
The company indicated that the books would not be purchased and downloaded as with conventional e-book readers, but instead stored in a "cloud library."
Google will be trying three different business models with the store. In the first it sells the book directly and takes a 37 per cent cut, or sell through the publisher or retailer with a different commission plan.
The Association of American Publishers, estimates that the e-book market in the US is worth $113 million, and is growing at 68 per cent a year.