Tuesday February 14, 2012 7:46 AM AEST
Skip Navigation LinksPC & Tech Authority > News > How to Pick a Great Flat Screen TV, And Not Get Sucked In By Marketing Hype - HDTV: Resist the need for speed
How to Pick a Great Flat Screen TV, And Not Get Sucked In By Marketing Hype - HDTV: Resist the need for speed
NEWS

How to Pick a Great Flat Screen TV, And Not Get Sucked In By Marketing Hype - HDTV: Resist the need for speed

by Adam Turner  on Oct 6, 2009

When buying an LCD TV don't place too much importance on a panel's response time.

 

Response time determines how quickly the pixels in an LCD panel can change colour and is measured in milliseconds. A low response time means fast moving objects, such as football players, are less likely to blur as they race across the screen.

A few years ago television and monitor vendors placed a lot of emphasis on response time and it became a key part of their marketing campaigns. As with contrast before it, calculating response times became a dark art to the point where the figure is almost meaningless.

Logic would dictate that the television with the lowest response time must be the best, but this often isn't the case. Most new LCD televisions have a response time under 12ms, but a lightening fast response time, such as under 6ms, often comes at the expense of colour accuracy and viewing angles.

Response times on monitors might still be important to hard core gamers, but when it comes to televisions there are more important factors determining overall picture quality.

 

Be wary of any television that pushes a low response time as its major selling point, particularly if it's a budget brand with a price that seems too good to be true. Even if you're a sports fan, there's a lot more to LCD picture quality than raw response times.

Buying a flat screen TV? Have a question you'd like us to answer? Add your comments or questions about flat screen TV issues to the discussion below.

Also in this series, How to Pick a Great Flat Screen TV, And Not Get Sucked In By Marketing Hype:

Part 12: Hiding your television
Part 11: calibrating your television
Part 10: those pesky upscaling issues explained
Part 9: video inputs and future proofing
Part 8: Logitech Harmony vs AV Link remote controls
Part 7: Should you upgrade your TV for DLNA?
Part 6: TV tuners and "Digital Capable"
Part 5: HDMI and component ports
Part 4: LED and backlighting
Part 3: Screen size
Part 2: Refresh rates
Part 1: Brightness and contrast ratios

Also see our 5 tips for buying a digital TV set top box

And also see the lowdown on Freeview, and whether you should care
If you're new to Digital TV, or have yet to make the leap, start by reading Prepare yourself for Digital TV

Don't miss this month's guide to getting ready for the NBN, the A-Z of prices, hardware, networking and more. PLUS see the verdict on 19 smartphones in our massive group test, router settings every enthusiast should know about, what you can do about it if your phone or tablet gets stolen, we roll up our sleeves for some serious graphics talk, and Revenge of the Titans game demo on DVD. All in the March issue of PC & Tech Authority, on sale now.

Purchase your copy now - only $9.95 including postage
Email a Friend Email this
Print Page Print this
Tweet This Tweet this
Feedback Send us your tips


Ads by Google

Comments

Be the first to comment on this article.
Thoughts on this article? Add a comment below.
Login or register to submit a comment.
 

Top Stories

Sony unveils "the greatest headphones ever" - or your money back
Sony reckons its latest headphone range is the best it has ever produced - and it's offering a money-back guarantee to prove it.
 
Common home wiring mistakes: using the wrong cable in the wrong socket
Home network wiring is a minefield of rules and common errors. Here's one basic that some people get wrong.
 
Discuss: Good brick and mortar tech shops
We hear plenty of criticism about bad advice and overpricing at brick and mortar shops. But where have you had a good experience?
 


Close Get the March, 2012 issue of PC & Tech Authority mailed to you for $9.95, including postage.

Buy now
Subscribe
iPad