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Sunday November 22, 2009 12:22 PM AEST
Skip Navigation LinksPC Authority > News > Microsoft laptop hunters here to stalk their PC prey in Australia
Microsoft laptop hunters here to stalk their PC prey in Australia
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Microsoft laptop hunters here to stalk their PC prey in Australia

by Daniel Long  on Jun 11, 2009
"i wonder if homeless frank will make an appearance?"
 
An Australian version of the PC Hunter promotion has been launched by Microsoft this week, offering $1300 as long as you have absolutely no interest in buying a Mac

Derided by Apple fans, the laptop hunters marketing promotion has drawn a fair amount of attention since it began in the US.

In the American version, a college aged man is given US$1500 to resist the sex appeal of the Mac and find a PC that features power, portability and performance in a value price.  View the original video below:

The local campaign started yesterday and runs until Friday 12th June - but this time there's AU$1300 for each laptop hunter.  At least they got the exchange rate close.

Earlier this year, Microsoft management declared Apple laptops to be nothing more than over priced logos. No wonder they're keen to show how far $1300 will go.

Radio station Nova will be handling the contestant selection process, although it looks to be aimed primarily at the East Coast audience for now.  Nova radio stations in Brisbane, Melbourne and Sydney will be running special clues via Twitter, Windows Instant Messenger (IM) and email in order to find one lucky contestant selected each day for the promotion.

If you're keen on buying a cheap laptop on Microsoft's credit card, this could be your lucky week.  Although, we can't promise that you won't have to appear in one of those dorky laptop hunter YouTube clips.

At $1300 a piece, this is possibly the cheapest advertising Microsoft may ever spend. And that's in a year when Microsoft has been reported to be spending up to $80 million in order to promote their search engine, 'Bing'.

 

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Comments: 2
Thoughts on this article? Add a comment below.
wbeasley
Jun 13, 2009 11:28 PM
$80M for Bing promotion? You're joking right?

Maybe they could get Laura BINGle to sell her soul (ala Delta Goodrem doing So Good adverts).

"Bing: where the bloody hell are you?" sounds like a better tag for a search engine than a tourist campaign!


Comment made about the PC Authority article:
Microsoft laptop hunters here to stalk their PC prey in Australia?
An Australian version of the PC Hunter promotion has been launched by Microsoft this week, offering $1300 as long as you have absolutely no interest in buying a Mac

What do you think? Join the discussion.
tooza
Jun 14, 2009 11:27 PM
i wonder if homeless frank will make an appearance?
Login or register to submit a comment.
 

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