Every now and then, we come across an idea so brazen and strange, that it just screams out - what the!? This is one of those moments. Although the details are scarce, Autoblog Green managed to get its mitts on some early brochure shots for the new Chrysler Peapod, possibly the worst name for a car since the Suzuki Cappuccino landed for latte lovers.
The challenge for any electric vehicle maker is to somehow differentiate their designs from the traditional petrol guzzlers, even if that means a total redesign of the car ignition starter.
Worst name for a car? Suzuki Cappuccino
By substituting the humble car key for an iPod, Chrysler are either banking on rapid Apple fanboys buying their tiny people movers or jumping on the hipster bandwagon a little too eagerly, without perhaps thinking about the potential consequences relating to theft and the iPod battery running out.
The brochure doesn't elaborate too much on how the Ipod will work as an ignition key, except to say; "Simply dock your iPod for a fun, cutting edge way to start up. Exclusive software designed exclusively for Peapod turns your iPod into a key. Both options are interchangeable and secure."
We're a little sceptical that this could work outside of being just another sales gimmick to potential EV buyers. But all the same, it makes you realise how hard some car manufacturers are working to appease Apple customers. Apparently MP3 devices made by other manufacturers don't exist in the auto arena.
Check out the brochure pics here.