Apple has come up with a somewhat silly answer to Microsoft's campaign, claiming that a PC is not good value for money when it is not doing what you want.
He trotted out the argument that you couldn't buy that sort of Apple's design at any price. Which seems to be saying that you are buying a work of art how dare you quibble about the price.
Apple Insider tried to prop up the somewhat flaccid argument by claiming that you need to spend an extra $50 to protect your PC from malware and you could not safely buy AV software because of all the sharks on the Internet. It added on $129 to the price tag to have to call in Geek Squad to fix your PC when it gets a virus.
It claims that Apple offers free help from its retail stores' Genius Bar, although strangely some of the complaints that we have had here seem to suggest that money has to change hands if something blows up on a Mac.
It claims that because you have to buy software for your PC that also jacks the price up.
Of course, you don't have to buy software for an Apple, and you can't buy games for it, so it ends up being much cheaper.
Yup, reality is out to lunch in Apple land and probably will not be back for a while. The kicker from Apple Insider is that PC makers should build better machines like Apple does and not worry about the price. This, it trumpets, is why Apple's sales are doing so well.
Unfortunately they are not. According to the latest figures from Gartner, Apple's sales are slumping much faster than others in the market. Over the last year Apple's 33 per cent growth has fallen to 8.4 per cent. Sales are expected to fall by 1.1 per cent with only the outfit's iPod and iPhone business propping up Apple.
Big G claims that low-priced PCs are the driver for the PC industry and Apple is not interested in making one of them.
It seems that reality is culling off the numbers and leaving only the vocal and somewhat out-of-pocket fan boys buying Apple machines. The rest of the world is opening the pretty bonnet of expensive machines and seeing a fairly mediocre over-controlled, but very expensive PC and thinking, "Sod that, I'll get half a dozen netbooks instead!"