Rudd stimulus inspires the Kevin37, a TV priced at $900

Rudd stimulus inspires the Kevin37, a TV priced at $900

The Kevin Rudd inspired KEVIN37 HD television is priced at exactly the value of the Federal Government's $900 stimulus package, and there's even a promo T-Shirt.

Say what you might about the quality of his products, but Australian entrepreneur Ruslan Kogan certainly knows how to court controversy and create headlines -- and that's certainly the plan surrounding his latest product - the Kevin Rudd inspired KEVIN37 HD television.

click to view full size image
Not quite what the Prime Minister intended? Or is it?

On the surface, a 37" HD LCD "HDTV" might not be that thrilling -- especially when you realise that with a resolution of only 1366x768 it's not even 1080p -- but when it's priced at exactly the value of the Federal Government's $900 stimulus package, and called the "KEVIN37"? That's pure marketing, right there. Throw in a promotional T-Shirt and you're in pure gimmick territory.

The official release quotes Kogan as saying that "The government bonus is intended for local spending, which will in turn stimulate economic growth. The KEVIN37 is designed specifically for this stimulus package".

Then again, the initial official release sent to PC Authority is also at pains to point out that it's not affiliated with or endorsed by Kevin Rudd or the (and we're quoting directly here) "Australian Labour Party" -- although that spelling's now been corrected on Kogan's Web site to the more accurate Labor Party.

 

See more about:  kogan  |  kevin37  |  tv  |  rudd  |  government
 
 

Latest Comments

Latest Competitions

Win! A Silicon Power Gift Pack! 

Win! A Silicon Power Gift Pack!

Complete with 8GB flash drive and 1TB portable hard drive!
 

Latest Poll

What PC component are you planning to upgrade in the next six months










Ads by Google

From our Partners

PC & Tech Authority Downloads