Yes, it's true - the end of the world is nigh. Or it might feel that way for some, as the latest example of corporate synergy invades our wallets in the form of the MySpace credit card in the US.
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| Embrace your debt with style |
The MySpace website, home to garage bands, pop stars and countless randy teenagers probably too young to understand the value of money, have partnered with the banking giant Citigroup, who themselves are in a tight spot, relying on recent US Government bailout money and forecasting massive job cuts.
Regardless, this has to be the card for cash-strapped Gen Yer's keen to get a foothold into debt. What better time than now right? It's debt with style.
MySpace card users will be able to earn rewards on each purchase that can be traded for music downloads, promos, etc. This is not an old idea; basically all cards tend to offer the reward concept in some way as bait, though now the likes of ShesHotzforyou and Rocknrollguy100 can pay for their purchases with a new sense of freedom and belonging.
We contacted MySpace in Australia, and representatives told us they were not aware of any plan to launch the card locally, though it does have MySpace Recharge - which reportedly rewards Australians for credit recharges.
Maybe in a not-too-distant future, shoppers will be asked if they want to pay for their purchases with either Cash, credit or MySpace. Be afraid, be very afraid...