Borat wouldn’t be happy. According to a recent entry from developer Jon Atherton on his Chillifresh blog, Apple is declaring sexy time to be over.
While we recently reported that Apple seems to be relaxing its strict rules about racy iPhone apps like "Wobble", it seems the new relaxed-Apple is not completely turning into your dodgy Uncle.
A raft of recent changes to the iPhone app store have declared any mention of ‘sexy’ marketing terms to be strictly off limits.
Atherton's Wobble app is currently enemy number one for Apple management, even as it recently became the most popular downloaded iPhone app in Japan.
The restrictions extend to any kind of jovial iPhone application that invite developers to celebrate the terms ‘boobs’, ‘booty’, ‘breasts’ and others. Censorship laws be dammed - Apple appear slightly embarrassed by any mention of the female anatomy.
A tussle between developers of the bootylicous app’s has emerged, claiming double standards by Apple management.
Literally hundreds (if not thousands) of pop/RNB/Rap songs contain lyrics of a ‘sexy nature’ are hosted without any problems on the iTunes download site (including numerous sexy terms in the actual song title), but funnily, it’s still against the rules to offer an app description that implies to the user than they can ‘wobble’ or shake a pair of 3D animated breasts.
Oddly enough, Apple have no issue with the actual juggling boobs, so long as the developer doesn’t mention the actual breasts or shaking bottom in the associated description.
Fergusons’ app description has already been censored, with the threat of removal if the words in question weren’t changed.
Hasn’t Apple learnt anything? In a worldwide recession, sex sells. Maybe Apple need to wobble their profit and loss statement a couple of times before they need to be convinced?
In other news, users can still download the ever popular burp and fart apps, which I suppose makes sense in some crazy, distorted way. Way to go Apple!
You can watch the full demo of the Wooble Iphone app here.
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