The glorious software empire, upon which the sun never sets, has turned to 'Tupperware parties' to flog its Xbox360s.
Microsoft has so far arranged for 1,000 women to host Xbox parties in the last week.
Apparently the software maker turned console flogger is pursuing alternative marketing methods to get the word out, and if Tupperware-style parties worked for the sex industry, why not the Xbox?
According to USA Today, the parties are being arranged by an outfit called "House Party," which arranges in-home parties for marketers.
Hosts are sent $150 worth of Xbox freebies including microwaveable popcorn, a copy of Scene it, an Xbox universal media remote, three months worth of Live, and 1600 Microsoft points. That should just about do it.
Microsoft's director of interactive entertainment business and global platforms, Heather Snavely, said it was a jolly fine way of attracting a new audience of teens and women.
They are hoping to flog more than 20 million consoles this way, apparently.
1UP