South Korean boffins have emerged from their smoke-filled labs claiming they have got a blue movie on an OLED screen.
Now while the average person might think that just sticking Debbie Does Dallas in a DVD and pressing play might be all you need to get a blue movie running on an OLED screen, the boffins would reply that it depended by what you mean as 'blue',
Pusan National University boffins have developed an efficient "true blue" material that can accelerate the development of OLED displays.
Chemistry professor Jin Sung-Ho has led a joint state-funded project with Seoul National University engineers.
To work properly OLEDs must be made to mix green, red and blue lights. Scientists have developed efficient green and red OLED materials but they have had problems making a true blue OLED material.
True blue screens allow the creation of "energy efficient" OLED displays which can create a greater field of vision, better colour quality and require less power.
AP