Coffee company brings on the guilt trip

by Emma Hughes  |  Tuesday 4 November 2008  | Comment Now
Coffee company brings on the guilt trip

We've all seen them, those moochers who sit with one cup of coffee in an internet café for hours using the Wi-Fi effectively for free – one company has now come up with an ingenious way of preventing this.

Holland-based coffee company, Coffee Company, has decided to guilt-trip customers into buying more from their shop by promoting menu items through the Wi-Fi password.

The company frequently changes the password to the Wi-Fi to names such as “Buy-Another-Coffee-You-Cheapskate” or “Have-You-Tried-Our-Carrot-Cake” in order to highlight the fact that the café is for more than free-loading.

You can imagine the hilarity when the customer who has made one cuppa last three hours asks what the new password is and has “Order-Another-Drink” shouted at them.
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Source: theinquirer.net (c) 2010 Incisive Media

See more about:  coffee  |  company  |  brings  |  guilt  |  trip
 
 
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