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Jobs announces new Macbooks, calls Blu-Ray a "bag of hurt"

Jobs announces new Macbooks, calls Blu-Ray a "bag of hurt"
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Oct 15, 2008
 | 16 Comments 
Tags: Macbook | Air | Apple | Jobs | Blu-Ray
Glass, metal and LEDs abound in the shiny new Macbook range, including new "Brick" units carved from a single block of aluminium. But Jobs also described Blu-Ray in less than flattering terms.
If you've been following the numerous Mac rumour sites (there's seemingly nothing that Apple fans like more than a good rumour), then today's announcements of new Macbook, Macbook Pro and Macbook Air designs won't hold too many surprises, as once again a large quantity of Apple's new announcements were predicted in advance.

The new “Brick” units are indeed carved from a single block of aluminium. According to Apple's senior VP of Industrial Design, Jonathan Ives, “The MacBook’s unibody enclosure is made from a single block of aluminium, making the new MacBook fundamentally thinner, stronger and more robust with a fit and finish that we’ve never even dreamed of before.”

All new models feature LED backlighting, and the new Macbook and Macbook Pro units also feature a glass touchpad that supports up to to four-finger gestures – for tasks like application switching – and feature no trackpad button. Instead, like Apple's Mighty Mouse, the trackpad itself is a single large clickable button. All new models feature a custom display port – Apple's claim is that HDMI can't power the 30” Apple Cinema Display properly, which is why it's gone with its own custom solution.

Speaking of Cinema Display, Apple also announced a new LED backlit 24” Cinema Display with an integrated Web camera, Microphone, Speakers, 3 USB ports and a magsafe power adaptor. The new Cinema Display uses Apple's new Mini DisplayPort – compatible, not suprisingly, with the new Macbook lines.

Apple's also beefed up the graphics capability of the Macbook line, dropping Intel's graphics in favour of integrated NVIDIA solutions. Macbook and Macbook Air owners get GeForce 9400M chips, while Macbook Pro get a combination 9400M and 9600M GT graphics solution. Apple claims that in the case of the Macbook and Macbook Air that the new, custom designed NVIDIA chips were up to five times more powerful than the older Intel solutions they're replacing.

One area you won't see Apple moving into in any hurry would seem to be Blu-Ray, with Steve Jobs describing it in less than flattering terms. To be specific, he described Blu-Ray (in terms of its licensing) as “A bag of hurt”. Ouch.

The new Macbook and Macbook Pro lines are available within 1-3 business days, while the new Macbook Air and Cinema Display will be available in “Early November”. Full pricing details can be found at Apple Australia's Web site.
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Comments: 16
Nathan_Never
Oct 15, 2008 2:50 PM
While the new features are all exciting and welcome I am very disappointed about the price raise.

It's true the Australian dollar became weaker compare to the US dollar. But the actual change rate 1AU$=0.69US$ still doesn't justify it. Even if we include taxes and etc.

The white MacBook which sells for US$999 in USA it's AU$1649 in Australia. If you use the rate change it should be US$999/0.69=AU$1447

While all American companies are good and fast to pass a devaluation of Aussie dollar to Australian customers they are not the same good and fast when there is a devaluation of the US$. As when one US$ was very close to one AU$ but the MacBook was still AU$1499 while in USA it was US$1099.

Seems that Steve will have to wait for my AU$ until the international markets will bring the US$ and AU$ closer.
And let's see if Apple will be fair this time.


Comment made about the PC Authority article:
Jobs announces new Macbooks, calls Blu-Ray a "bag of hurt"?
Glass, metal and LEDs abound in the shiny new Macbook range, including new "Brick" units carved from a single block of aluminium. But Jobs also described Blu-Ray in less than flattering terms.

What do you think? Join the discussion.
.:Cyb3rGlitch:.
Oct 15, 2008 3:01 PM
One of many reasons why I stick with the PC platform. :)
Alex Kidman
Oct 15, 2008 9:39 PM
For what it's worth, Nathan_Never, those US prices are closer than you think. Bear in mind that the US list price doesn't include state taxes (because these vary by state). In Australian terms, that'd be GST of 10%. Add in the GST, and it's a touch closer (and once you factor in shipping and the smaller AU market, it's arguably quite close.)

Which isn't to say that you're wrong, either; big companies, Apple included, are far too keen on hopping on the "prices go up because of weak dollar" bandwagon, but very slow (or never) drop prices when trade relations make the dollar worth more.

But there's no reason to "stick to the PC platform" -- Windows box makers do the exact same thing!
.:Cyb3rGlitch:.
Oct 15, 2008 10:14 PM
Alex Kidman wrote:

But there's no reason to "stick to the PC platform" -- Windows box makers do the exact same thing!

That's true. At least with desktops you can built your own.
totoaus
Oct 17, 2008 3:42 PM
My first thought always when hearing of complaints about pricing disparities between US & Australian dollars is to dismiss them as whinging. After all, it is the suppliers job to maximize revenue and profit; it's probably the first lesson of any basic economics course. I was born in the USA, only leaving when I was 16; and learned an important lesson that those companies with an sense of community (i.e. charitable and philanthropic gestures at home), make higher profits from foreign markets (foreign may be interstate as well as international) so the money can be invested at home.
Between those two arguments, and thoes oft mentioned about the cost of establishing and maintaining distribution channels away from their home base, it all comes down to charging what the market will bear.
My conclusion: if you want it, pay for it. If you don't want it badly enough to pay for it without whinging, then shut up!
Nathan_Never
Oct 17, 2008 5:22 PM
I don't see how Apple higher prices in Australia fit with the sense of community.

Anyway because we are in a free speach country as USA everybody is free to complain or criticize a company and should not "shut up". As I previously said I am not going to buy a Mac until prices will be more reasonable.
Prices would become quickly reasonable if people would not buy Mac (or any other overpriced product from USA). At this point companies would charge more reasonable prices to get customers to buy their products.

The reason behind complaining or criticizing (and not whinging) is to open a conversation with other people and make them aware of the problem. Then if somebody can't resist the idea to own a Mac is very free to go and buy one. It's his/her money.
Slatts
Oct 17, 2008 9:28 PM
totoaus wrote:
My first thought always when hearing of complaints about pricing disparities between US & Australian dollars is to dismiss them as whinging. After all, it is the suppliers job to maximize revenue and profit; it's probably the first lesson of any basic economics course. I was born in the USA, only leaving when I was 16; and learned an important lesson that those companies with an sense of community (i.e. charitable and philanthropic gestures at home), make higher profits from foreign markets (foreign may be interstate as well as international) so the money can be invested at home.
Between those two arguments, and thoes oft mentioned about the cost of establishing and maintaining distribution channels away from their home base, it all comes down to charging what the market will bear.
My conclusion: if you want it, pay for it. If you don't want it badly enough to pay for it without whinging, then shut up!

Very subtle Toto. you totally won't alienate anyone with that attitude bloke.:lol:
Don't get me wrong, I find few things more amusing than people wearing designer labels, talking loudly on their phones with an i. :cool:
A fool and his money....8-[
Keep working on those people skills cobber:lol:

Nathan_Never wrote:

Prices would become quickly reasonable if people would not buy Mac (or any other overpriced product from USA). At this point companies would charge more reasonable prices to get customers to buy their products.

I'm with you Nathan, Lets embargo their crap!
malai5
Oct 21, 2008 10:10 AM
Yes, all of the above is relevent, but what about the deliberate marketing ploy that promotes the "Cult of The Mac".
This has nothing to do with an operating system and all to do with creating a perceivable "difference" that is seen in many marketable situations. Cars, are one that springs to mind.
Again, it's capitalising on the "Tribal Mind", not common sense or the interlect.
Very basic stuff, but VERY effective.

The statement: "Bag of Hurt", by the "Tribal Leader" is to denigrate an opposition product by the use of fear, or placing fear in the minds of the "Tribe".
Hey, it's worked really well for religions, so why not use it for marketing.:roll:

Cheers

Malai5
Slatts
Oct 21, 2008 11:53 AM
Mal, there's an old saying about a fool and his money.

Of course if a fool spends more time and money on rubbish, he'll have less time to breed more fools. It's good for the species.

Are you going to bring religion into every post now? It's just that I think we aught keep it in the "public bar". The name kinda warns people what to expect there:d
malai5
Oct 21, 2008 3:09 PM
No Slatts, I promise I won't.
It just seemed apt with all the "religious" zeal the appletarts/macfanboys go on with when afterall it's just a computer and it's just an operating system Sheesh.:shock:

Cheers

Malai5
Slatts
Oct 21, 2008 3:16 PM
I feel your pain mal:lol:
midbear
Oct 21, 2008 3:57 PM
malai5 wrote:
It just seemed apt with all the "religious" zeal the appletarts/macfanboys go on with when afterall it's just a computer and it's just an operating system Sheesh.:shock:

Cheers

Malai5


I think that is the most concise and accurate description of macdom I have ever seen, after all they are just tools - the comps that is...:lol: :lol: :lol:
malai5
Oct 21, 2008 4:04 PM
Aye laddie, they be "Mactools", they be.:cool:

Cheers

Malai5
Slatts
Oct 21, 2008 4:07 PM
midbear wrote:
malai5 wrote:
It just seemed apt with all the "religious" zeal the appletarts/macfanboys go on with when afterall it's just a computer and it's just an operating system Sheesh.:shock:

Cheers

Malai5


I think that is the most concise and accurate description of macdom I have ever seen, after all they are just tools - the comps that is...:lol: :lol: :lol:

Oh...
I thought you were referring to their proponents.
midbear
Oct 21, 2008 4:48 PM
Slatts wrote:
midbear wrote:
malai5 wrote:
It just seemed apt with all the "religious" zeal the appletarts/macfanboys go on with when afterall it's just a computer and it's just an operating system Sheesh.:shock:

Cheers

Malai5


I think that is the most concise and accurate description of macdom I have ever seen, after all they are just tools - the comps that is...:lol: :lol: :lol:

Oh...
I thought you were referring to their proponents.


well...maybe :lol: :lol: :lol: I do find zealots and fundamentalists of any type a scourge on society, but hey that's just me :)
Slatts
Oct 21, 2008 5:02 PM
trust me cobber.

it's not just you.[-x
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