The new race for the White House
Presidential candidate Barak Obama is going after the youth vote by shelling out for advertising space in a racing game.
Burnout Paradise will feature Obama's gurning gob on in-game billboards throughout the Xbox and PS3 release.
Approximately one in three US households has a console of one flavour or another and the elusive 'Generation Y' vote could turn the tide in Obama's favour at the forthcoming election if they can be persuaded to get up off their backsides and vote.
We can't quite see how encouraging them to play racing games on their consoles by sunbsidising the price with advertising revenue is going to work.
Sky News