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Jerry Seinfeld to pitch Vista

Jerry Seinfeld to pitch Vista
Aug 22, 2008
 | 10 Comments 
Tags: Jerry | Seinfeld | to | pitch | Vista
Some bright spark in Microsoft's marketing department has apparently decided that the what will turn around flagging Vista sales is for it to be pitched by Jerry Seinfeld.
According to the Wall Street Journal, the well known stand up comic will be spearheading a US$300 million campaign by Miami based agency Crispin, Porter & Bogusky.

Seinfeld will reportedly be snatching up $10 million for his part in the push, which isn't exactly small change for anyone, and given we haven't seen Jerry around for some time now (although we did hear his voice in B movie), it should come as a welcome boost to his bank balance.

Apparently he will be appearing next to Bill Gates in something that sounds suspiciously like a counter attack to the 'I'm a PC and I'm a Mac' ads.

How well Vista is doing is a matter of some contention, but with some reports suggesting that many users are 'downgrading' from Vista to XP, combined with the growth of alternative operating systems, it's clear that Microsoft has to do something to rectify the situation.

However we're pretty sure that most users would rather our Microsoft friends pumped the US$300 million into speeding up the development of Windows 7, than use arguably funny comics to try flog the flailing Vista.
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Comments: 10
avoidz
Aug 22, 2008 9:37 PM
Too little, too late.


Comment made about the PC Authority article:
Jerry Seinfeld to pitch Vista?
Some bright spark in Microsoft's marketing department has apparently decided that the what will turn around flagging Vista sales is for it to be pitched by Jerry Seinfeld.

What do you think? Join the discussion.
Slatts
Aug 22, 2008 10:42 PM
It's good to see old Gerry out there making a quid.
Still, you've got to wonder why it took $10,000,000 to get him to stand up for vista.
You'd almost think his heart wasn't in it:lol:
Jim.Dude
Aug 23, 2008 12:09 AM
avoidz wrote:
Too little, too late.


Comment made about the PC Authority article:
Jerry Seinfeld to pitch Vista?
Some bright spark in Microsoft's marketing department has apparently decided that the what will turn around flagging Vista sales is for it to be pitched by Jerry Seinfeld.

What do you think? Join the discussion.



Wait...are they trying to sell MORE or FEWER copies here? ... :-k
kkoo
Aug 25, 2008 12:43 PM
Seinfeld series are "all about nothing". What about Vista? So far, there's not much.
JaneyK
Aug 25, 2008 1:13 PM
kkoo wrote:
Seinfeld series are "all about nothing". What about Vista? So far, there's not much.


It will be a big ask. Ever since I invited Vista into my life, I've had nothing but trouble. Jerry, don't do it!!
Karlston
Aug 25, 2008 4:01 PM
Jerry will simply give a talk about Vista, and end it with "And that's why Vista is the greatest OS ever."

The entire audience will then roll about on the floor laughing uncontrollably.

Great idea MS, getting a comedian to convince people to use Vista. ROTFL...
.:Cyb3rGlitch:.
Aug 25, 2008 4:25 PM
I think it's a smart idea, better than the Mac VS PC ads by Apple.
peter_g100
Aug 25, 2008 5:05 PM
Vista has two rivals -- Mac and XP. Can they afford to tackle only one?

The project smacks of desperation.

I think that one of the big problems that Macs have -- and I think they are great technically -- is that they are good. So users assume that they will work anywhere without any glitches. And, of course glitches occur. But, of that crowd of 100 sympathetic onlookers they might find three Mac users, and how many will know how to sort out that glitch? The 80-odd PC users would surely include someone who understood networks and registry hacks and...

If I were Microsoft, I would forget about defending Vista, and defend Windows against Macs.
.:Cyb3rGlitch:.
Aug 25, 2008 5:22 PM
peter_g100 wrote:

If I were Microsoft, I would forget about defending Vista, and defend Windows against Macs.

Well, that's what they're doing.

They can't attack Macs, otherwise Apple wins. The whole tactic of Apple is to provoke their competitors, then point out any harse response. Microsoft have disfused this marketing bomb and instead focused on their own issues.
Nat.W¿LL¿
Aug 25, 2008 6:32 PM
awww it should be krama (spelling) and he can like slide thro a door with a laptop running vista. krama was heaps better.
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