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Drop monthly fees for MMORGs, industry urged

Drop monthly fees for MMORGs, industry urged
Jul 24, 2008
 | 7 Comments 
Tags: MMORG | Wow | warcraft | games
Game companies looking to launch Massively Multiplayer Online Role Playing Games (MMORPGs) should give up hope of charging subscription fees, according to researchers.
Analyst firm Parks Associates said in a recent report that the market for subscription-based RPGs is just about tapped out.

The problem, say researchers, is that games such as World of Warcraft attract nearly all of the 'power gamers' who pay for services. The remaining users who seek out other games are often more casual about their experience and less likely to want to pay for an MMORPG.

"World of Warcraft, with over 10 million players, exceeded expectations for subscription-based MMORPGs, but it’s unlikely any other publishers will achieve the same in the near term using a subscription model,” said analyst Michael Cai, director of broadband and gaming for Parks Associates.

The company found that amongst gamers in the US who do not currently play MMORPGs, just two per cent are interesting in joining a new subscription-based game. By contrast, fourteen per cent would be willing to play a game that offered free access.

The key to survival, says the company, is to switch from a subscription-based formula to a microtransaction system in which basic gameplay is free, but users can purchase additional items and features through small one-time purchases.

"Free-to-play models offer flexibility, and players can choose how much they want to invest based on interest level and play patterns," explained Cai.

"Microtransaction models have the best potential to grow the U.S. MMORPG audience.”

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Comments: 7
bbjai
Jul 24, 2008 12:42 PM
I think Warhammer is the only one that will generate a significant following of the new ones. And thats only because of the history that it is based on and not anything to do with the game play itself


Comment made about the PC Authority article:
Drop monthly fees for MMORGs, industry urged?
Game companies looking to launch Massively Multiplayer Online Role Playing Games (MMORPGs) should give up hope of charging subscription fees, according to researchers.

What do you think? Join the discussion.
mordie
Jul 24, 2008 1:07 PM
If you want content I think having a fee based system would be justified to help pay for the up keep of the game. I can't see an online game surviving without injections of finance to keep the programmers and server ops happy :P Well that' my thoughts...
bbjai
Jul 24, 2008 2:20 PM
I think the better question is how to keep subscribers. You look at WoW and you see that many people wouldn't play it for long. Even when I played it I had to grind and grind away for a long time and eventually I just got sick of it. I think larger PVP will help. For example fighting huge battles that are projected in Warhammer and to some degree Conan seems to be interesting. Right now this dungeon spend alot of time effort isn't a cost effective model for most casual games. They need a Wii version of MMORGS and some genius will think of how eventually.
Jawsh
Jul 25, 2008 9:29 AM
I agree with mordie... There are MMOs out there that are free to play... They start out ok, but without constant injections of money for Server Upkeep, Game Designers and Programmers etc. they either just die off, or grow stagnant.

One of the greatest things about playing MMOs is the evolution of the game, the world and the players.

I can also see the other side of the coin though... and as you said bbjai, someones gonna think of a way and is going to make rediculous amounts of money out of a new MMO style.
bbjai
Jul 25, 2008 10:09 AM
I think you need a casual MMO where you can just pick up and play. Im a busy person, I have full time work and then I got my professional qualifications to study for(CA). I don't have time to grind away at a Boss for three full days. I wouldn't mind participating in a massive PVP thing, complete a quest or two to get some kinda item. But anything that requires me to grind continuously and over a long period of time will lose my business to say, normal PC games or even console games. Thats the beauty of a console, the ability to pick up and play. You don't really find that with PC games.

Look I'm an accountant so I understand the importance of costs of running a business. But a subscriber model doesn't work if you want to develop a large user base unless your like WoW and ate everyone at the beginning. I think some ideas they might have are:

1. Have two tiered subscription with only higher subscription levels being able to access certain dungeons or areas. Give the ability to switch between areas so someone doesn't have to pay too much when they won't access higher level areas.

2. Make PvP the focus of the game. The only reason why I love the idea of Warhammer MMO is because it feels like it'll be one big MMO that resembles all those large scale FPS like Call of Duty and Battlefield. People will pay subscription fees if the PVP is easy to enter play, and has variety. At the moment WoW PVP is fairly repetative and isn't really the main attraction to the game. It just seems logical to me to have alot more Player killing each other action. I'm sure people will pay subscription fees for that. Plus the idea of being able to log in and join a full mass battle sounds appealing.

3. Charge for items and features as mentioned in the article.

I think any of these will help them increase their fan base.
Jim.Dude
Jul 25, 2008 5:22 PM
I know no one likes it, but the guys who run Runescape have a good model for this problem. You can join for free and play enough content to give you a fair amount of play (like months worth, depending on how addicted you are), but if you then want to kick it on and access the rest of it you have to start paying.

It means the casual gamer gets bored before they even finish the free sections, ensuring that when it comes time to pay people are fully aware of what they are paying for and only those who really want to keep on playing do so.
.:Cyb3rGlitch:.
Jul 28, 2008 9:03 PM
vbansal your post has been deleted for advertising. Please don't advertise on the forum. Thank you.
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