The catch? You have to stream the songs. Still, we think Nokia's Australian Music Store might be onto a winner when it launches next week.
While the unlimited music option is streaming-only, you'll also be able to download tracks one at a time, for $1.70 per track, or $17 per album. The site is scheduled to officially go live on April 22 at music.nokia.com.au (not currently live at time of writing).
Unsurprisingly, Nokia is encouraging customers to use their PC for the downloads, offering the ability to collect a wishlist of tracks on your mobile, for download later at home.
Comparisons with iTunes are inevitable. On the upside, Nokia's store works with a wide range of music formats, including AAC, and WMA. There's also the $10 unlimited streaming option, and the ability to sync music with your mobile phone. Nokia is pushing optimised phones such as the N Series, but owners of other phone brands will not be locked out from accessing the store (which is a Web site, not a downloadable app, though there is a browser plugin).
Nokia's library currently sits at 2.5 million tracks, which includes tracks from three of the four major labels.
Depending on your preference, the potential downside is the reliance on Windows Media Player 11, which is required for syncing your PC with your phone. Nokia says it has a new client coming out later this year.
Is this the end of CDs? Sony BMG's representative at today's launch said that although CD sales have fallen in recent years, "I think CDs have quite a bit of life in them yet. Consumers are buying them for that trophy value."