Apple sues Big Apple in logo spat

New York City defends use of entirely different image of an apple.

Apple has launched a legal action against the state of New York, claiming that a new design for an environmental campaign in New York City infringes on its logo.

The GreeNYC campaign is aimed at cutting the carbon emissions of the city by 30 per cent by 2030.

But court filings (PDF) reveal that Apple has protested at the design, which uses a stylised apple with a stalk, insisting that it is "likely to cause confusion, mistake or deception in the minds of consumers".

The filing also claims that the logo is likely to erode Apple's image.

Apple is one of the www.vnunet.com on the planet and marketers value it at billions of dollars.

New York City has filed a counterclaim (PDF) stating that there is no conflict with the Apple logo.

A series of surveys will be undertaken to see whether consumers have trouble distinguishing between the two logos.

Source: Copyright ©v3.co.uk

See more about:  apple  |  sues  |  apple  |  logo  |  spat
 
 

Latest Comments

Latest Competitions

Experience The Evil Within at an exclusive VIP event! 

Experience The Evil Within at an exclusive VIP event!

10 VIPs will win a place at this exclusive event to get hands on time with Bethesda's upcoming horror title.
Win! Godzilla Prize Packs 

Win! Godzilla Prize Packs

STOMP ALL THE THINGS.
Win! Batman: Assault on Arkham 

Win! Batman: Assault on Arkham

Na na na na na na na WIN STUFF!
Win! Destiny 

Win! Destiny

We're giving away a copy of next great console shooter!
Win! 300 Rise of an Empire 

Win! 300 Rise of an Empire

We're giving away five awesome prize packs!
 

Latest Poll

What PC component are you planning to upgrade in the next six months










Ads by Google

From our Partners

PC & Tech Authority Downloads