Almost a complementary tome to The Ignoble Prizes, How to dunk a donut is written by Len Fisher, a scientist who has often been approached by corporations to perform some truly bizarre studies.

The Next Big Thing is Really Small, by Uldrich and Newberry, is a strange beast. Hyping the upcoming "nanotechnology age" and how businesses should prepare, the book is part nanotechnology primer, part prophetic tome, part educational text and 100% nanotech hype. Suffering from more than a bit of 'isn't nanotechnology great!' which particularly pervades the early chapters, the authors have their work cut out for them as nanotech has yet to really manifest.