Primera's Bravo is designed to produce large numbers of professional quality CDs on short order: it combines a 40x IDE CD burner and a CD printer, and it also comes with a robotic arm to automate the production process.

The Bravo comes with SureThing CD Labeller for creating disc imagery, and Prassi PrimoDVD for burning CDs. The process of creating a disc is very simple: you design a cover using SureThing, and then use Prassi to burn the disc and print the label you created. Printing is done directly on the disc (no stickers are involved), and quality varies depending on the dpi setting used, but even at the lowest setting of 600dpi it's still quite good. Print time also varies drastically. Burning five 650MB discs and printing full-colour 600dpi labels took on average a very respectable five minutes per disc.

Ink usage was fairly good in our tests: after turning out ten full colour CDs at 600dpi, the colour ink had decreased by only 3% (and black ink even less). Ink usage increases drastically as you bump up the dpi, to as much as 2% per three discs. Even at this rate, each ink cartridge should still deliver 150 or more full-colour discs.

During our test runs, the Bravo performed almost without flaw, managing to churn out large numbers of discs completely unsupervised. We did encounter one or two isolated problems: an unexplainable print error held up a four-CD job until we restarted the print job on the controlling computer. The robot arm also dropped a CD on one occasion, and the disc had to be manually placed in the CD burner. To its credit, the Bravo always realised when there was a problem, promptly popped up a warning on the PC and paused the job until the issue had been resolved.

At $4,400, the Bravo is a somewhat expensive investment, especially for small businesses. The cost could easily be recouped if it was getting ample use though, especially considering the amount of human time saved by automation.