Direct seller Dell Computer Australia has announced plans to open a series of direct stores, or 'multi-media kiosks', placed in major shopping centres around Sydney and manned by Dell staff.
Under the program -- which is already operating in the US, Japan and Singapore -- Dell is opening its first direct store this weekend at Chatswood Westfield Plaza in Sydney, with a planned rollout to other locations soon.
According to the company, the kiosks will showcase Dell's Inspiron notebooks and Dimension desktop computers, peripherals, software and service and warranty options.
Staff at the kiosks would assist customers order online and custom build-to-order systems. After sales support would then operate via a centralised Dell support helpdesk, Dell said in a statement.
"Dell has tested this approach in markets across the world and received a tremendously positive response from our buyers," said David Miller, managing director at Dell Australia and New Zealand.
"It's way for them to get more comfortable with a new system, experience what a new Dell system will look like in their home and talk to someone about what accessories make the most sense for them," he claimed.
More details on this story will follow, as information comes to hand.