As you might know, I'm currently reporting from San Francisco's Macworld. Aside from getting access to the latest in technology, it's great to meet journalists from around the world, sharing opinions on the industry and generally getting to know how the rest of the world operates. But for the first time in my career I was absolutely stunned at the behaviour of my international comrades and amazed at the high level of professionalism in our own country.

The impact Steve Jobs and Jonathan Ive have had on the personal computer is immense. At Macworld in Tokyo earlier this year half of the exhibition floor was taken up with colour accessories - no longe

Apple’s ads may be funny, but they’re woefully inaccurate. Here we reveal dozens of reasons why the PC outclasses the Mac.