There was a time when semi-professional video editors and home-video enthusiasts had little choice but Adobe Premiere. Back then, video capture and output depended on proprietary hardware, which often only worked with its bundled software.

As well as being the first company to launch EIDE DVD burners into the mainstream IT marketplace, Pioneer is the company behind DVD-R and DVD-RW recordable media formats. In the last couple of years, it has fought hard to stave off competition from Philips' rival standard, DVD+RW, and until recently buying a DVD recorder meant locking yourself into one standard over the other.