Links are the bread and butter of the Web and remain one of the best ways for people to find your site. Exchanges seem simple enough, 'you link to my site and I'll link to yours'. Fine in theory, but
Links are the bread and butter of the Web and remain one of the best ways for people to find your site. Exchanges seem simple enough, 'you link to my site and I'll link to yours'. Fine in theory, but in practice linking sites on a reciprocal basis can be a hit and miss affair. As a general rule, only provide links that enhance your site. If you redirect a surfer to a poor quality site, it will reflect badly on you.
If you're linking to increase your traffic, only approach busy sites with content similar to your own. With a little research, you'll soon discover the best sites with topics similar to yours. Don't see them as competitors, but opportunities for links.